Privacy Policy
Last Updated: May 29, 2026
1. Introduction and Scope
Ruff Roofing and Sheet Metal, LLC (“Company,” “we,” “us,” or “our”) operates the website located at ruffroofers.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect personal information submitted through or collected in connection with the Site. It applies to all visitors, prospective customers, and customers who interact with the Site or our brand.
By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We collect information in the following ways:
2.1 Information You Provide Directly
When you request a quote, schedule an inspection, submit a contact form, or otherwise communicate with us, we may collect:
- Contact information: name, email address, phone number, mailing address, and company/organization name.
- Project information: property address, type of facility (commercial/residential), description of roofing or building needs, preferred service dates.
- Communication records: emails, form submissions, phone call notes, and service history.
2.2 Information Collected Automatically
When you visit the Site, we and our third-party partners automatically collect certain technical and behavioral information, including:
- Device and browser information: IP address, browser type and version, operating system, device type.
- Usage data: pages visited, time spent on pages, links clicked, referral source, and navigation paths.
- Location data: general geographic location derived from IP address.
- Cookies and similar tracking technologies: session cookies, persistent cookies, pixel tags, and web beacons (see Section 5 for detail).
2.3 Information From Third Parties
We may receive information about you from:
- Analytics providers (e.g., Google Analytics) that aggregate behavioral data about Site usage.
- Advertising platforms (e.g., Google Ads, Meta/Facebook) that share audience and campaign interaction data for remarketing purposes.
- Review platforms from which customers may submit or reference reviews.
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Customer Communication and Service Delivery
- To respond to your quote requests, inquiries, and service requests.
- To schedule inspections, estimates, and project consultations.
- To send confirmations, updates, and information related to active or prospective projects.
- To provide customer support and follow up on prior service.
3.2 Analytics and Site Improvement
- To understand how visitors use the Site and identify areas for improvement.
- To measure the performance of content, forms, and conversion flows.
- To generate aggregate, de-identified reports about Site traffic and user behavior.
- To diagnose technical problems and maintain Site security.
3.3 Remarketing and Marketing Communications
- To serve targeted advertisements to you on third-party platforms (such as Google, YouTube, and Meta/Facebook) based on your prior visits to the Site.
- To contact you by email or phone about services, promotions, and relevant offerings from Ruff Roofing and Sheet Metal, LLC or our affiliated brands.
- To build and use custom audiences on advertising platforms using hashed contact information.
3.4 Legal and Safety Purposes
- To comply with applicable laws, regulations, and legal process.
- To enforce our Terms of Use or other agreements.
- To protect the rights, safety, and property of the Company, its customers, and others.
4. Disclosure of Your Information
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Affiliated Companies
Information collected through ruffroofers.com may be shared among our parent and affiliated operating companies—including Ruff Building Solutions Group, Simpson Unlimited, LLC, and Dry-Tech Commercial Roofing Services—for the purpose of routing your service inquiry to the appropriate team and providing coordinated service.
4.2 Service Providers
We engage trusted third-party vendors who process data on our behalf, including website hosting and infrastructure providers, customer relationship management (CRM) software providers, email marketing platforms, analytics providers (e.g., Google Analytics), and advertising/remarketing platforms. These providers are contractually required to maintain appropriate security measures.
4.3 Legal Requirements and Business Transfers
We may disclose your information when required to do so by law, or in the event of a merger, acquisition, sale of assets, or other corporate transaction, where your information may be transferred as part of that transaction.
5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the Site to function (navigation, form submissions) | Session ID, CSRF tokens |
| Analytics | Track visitor behavior to improve Site performance | Google Analytics |
| Advertising | Enable targeted ads on third-party platforms | Google Ads, Meta Pixel |
| Preference | Store user settings across sessions | Language, region, form pre-fill |
5.2 Third-Party Tracking and Choices
We use Google Analytics to track Site usage. You can view Google’s privacy policy at policies.google.com/privacy and opt out at tools.google.com/dlpage/gaoptout. You can control cookies through your browser settings or directly via the settings on your device. We do not currently respond to browser Do Not Track signals.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy. Generally, contact and inquiry records are retained for 6 months following the last interaction; customer project records are retained for 7 years for warranty, licensing, and legal purposes; and marketing compliance records are retained indefinitely.
7. Data Security
We implement reasonable administrative, technical, and physical security measures (including SSL/TLS encryption and access controls) to protect your personal information. However, no electronic transmission over the internet can be guaranteed 100% secure. In the event of a data breach, we will notify you as required by applicable law.
8. Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
9. Your Rights and Choices
| Right | Description |
|---|---|
| Access / Portability | Request a copy of the personal information we hold about you. |
| Correction | Request correction of inaccurate or incomplete information. |
| Deletion | Request that we delete your personal information, subject to legal obligations. |
| Opt-Out | Unsubscribe from marketing communications or remarketing campaigns at any time. |
To exercise any of these rights, please contact us as described in Section 11.
10. Links to Third-Party Sites
The Site may contain links to third-party websites. This Privacy Policy does not apply to those sites, and we encourage you to review their specific privacy policies.
11. How to Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or wish to submit a complaint, please contact us at:
Ruff Roofing and Sheet Metal, LLC
1420 Knecht Avenue
Baltimore, MD 21227
Phone: (410) 242-2400
Website: ruffroofers.com
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this policy and provide additional notice on the Site where appropriate.